Manager Mode

A season-long fantasy format built for deeper strategy and lasting engagement.

problem

Traditional fantasy formats create sharp, short-term engagement spikes. Users build a team, compete for a match, and reset. This leads to inconsistent retention, repetitive decision loops, and limited room for long-term strategy. We needed a format that encouraged sustained play, meaningful ownership, and a sense of progression across an entire tournament.

solution

Manager Mode introduced a season-long structure with transfers, boosters, squad building, and role-based constraints. Users manage a 11-player squad, optimize week by week, and plan around fixtures, form, and availability. The design centered on transparency, minimal cognitive load, and clear weekly rhythms, allowing casual users to participate confidently while giving advanced users the strategic depth they expect.

Manager Mode reimagines how fans play fantasy cricket. Instead of match-to-match picks, it gives users a long-arc game where every decision compounds over a season. My work focused on shaping the structure, pacing, and clarity needed for a high-engagement format at scale.

The flow involved defining game weeks, designing transfer mechanics, clarifying boosters, and simplifying team creation. I collaborated with product, engineering, and game design to align the rules engine with UX clarity. We tested variations across playoffs, simulated credit systems using IPL 2024 data, and refined player data displays, team previews, and C/VC interactions to create a format that feels predictable, fair, and rewarding over time.

year

2024–2025

timeframe

Multi-phase product cycle

tools

Figma