Manager Mode

problem

Dream11 has 200M+ users, and all of them play fantasy sports one match at a time. Manager Mode was the company's attempt at something longer: a tournament-spanning format where you manage a team across an entire IPL season. I was the product designer on this squad. I took it from a struggling Phase 1 through user research, redesign, and relaunch, and helped turn it into India's first large-scale season-long fantasy platform.

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Seasonal Users engaged in tournament gameplay

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Seasonal Users engaged in tournament gameplay

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Full-Season Retained across entire IPL (2 months)

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Full-Season Retained across entire IPL (2 months)

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Active Participants in Manager Mode

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Active Participants in Manager Mode

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Peak Concurrent simultaneous users

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Peak Concurrent simultaneous users

I. Two Problems, One Product

1. Engagement collapsed mid-tournament

Users signed up excited, then stopped showing up within days. Manager Mode runs across a full tournament. Weeks of matches, not a single evening. Phase 1 was built like an extension of Dream11's match-by-match fantasy, but a multi-week commitment needs a completely different engagement loop. There was nothing pulling users back between matches.

By the time I joined the squad, transfers had already been removed in an earlier version. That was the one feature that gave people a reason to open the app daily: swapping players based on recent form. Without it, Manager Mode felt static. You picked your team on day one and then just... watched.

menu

Manager Mode

problem

I. Two Problems, One Product